DULCOLAX
Get things moving.
Insight
Constipation isn't the secret. Pretending you're not constipated is.

Idea
Call out the biggest thing people are holding in: the truth
HEADLINES
MELATONIN
Call it a night.
Insight
The anxiety of not sleeping often becomes the very thing that keeps you awake.

Idea
Melatonin helps you call it a night.
HEADLINES
Credits:  Varisha CW, Jeevan AD

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