BUMBLE
Swipe outside your type.
Challenge
Help people discover Bumble as an empowering and inclusive social platform for a new generation.
Insight
A lot of people use Bumble as they haven't been lucky in love. They tend to go after the same type of people, apply the same filters, and then wonder why it's not working out.
Idea
Idea
Maybe it's not them—it's you.
CASE VIDEO
OUT-OF-HOME
SOCIAL MEDIA POSTS
ACTIVATION
Bumble temporarily removes filters for 24 hours encouraging people to swipe outside their type.
PR HEADLINE
