HANES SOCKS
Sock Insurance.
Challenge
Make a dull product interesting.
Insight
Billions of socks get lost every day– but only one, never a pair.

Idea
Hanes launches Sock Insurance: a pack of 3 single socks ensuring there are no more lonely socks.
LIMITED EDITION PACKAGING
OUT-OF-HOME
GUERRILLA
Vending machines in laundromats dispensing single socks to ensure that no sock is left behind.​​​​​​​
MICROSITE
The microsite will act as an interactive platform where users can 'file claims' for their lost socks, to get a free single sock and 10% off new pairs.
PR HEADLINE
Credits:  Varisha CW , Jeevan AD, Anju AD

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