ADT
Safe at every corner.
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Ask
Make ADT relevant to Gen Z.
Strategy
Gen Z doesn't own houses.
Insight
ADT’s logo is more recognizable than its name.
Idea
Idea
Make ADT's logo a sign of safety outside the home.
BRAND STUNT
EXPERIENTIAL
BRAND PARTNERSHIPS
ADT X Google Maps
BRAND PARTNERSHIPS
ADT X Hinge
OUT-OF-HOME + SOCIAL
Credits:
Copywriters - Varisha, Marika Didmanidze,
Art Directors - Aubrey Pratama, Lia Manfredi,
Strategy - Hayley Mogollon
Client Engagement - Elizabeth Kane, Ella Butensky, Jenika Ying
Enterprise Solutions - Ben Taylor, Barak Snir
Communications - Oscar de Swaan Arons
Copywriters - Varisha, Marika Didmanidze,
Art Directors - Aubrey Pratama, Lia Manfredi,
Strategy - Hayley Mogollon
Client Engagement - Elizabeth Kane, Ella Butensky, Jenika Ying
Enterprise Solutions - Ben Taylor, Barak Snir
Communications - Oscar de Swaan Arons
